“Snowfalling” is not a strong innovation strategy.
Focusing on fleeting beauty (like one-offs) is a problem since it overlooks higher-impact opportunities.
To kick the habit, think business first, long term, and broadly
What’s your number?
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The handbook
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Your website is faced with a problem disguised as a benefit: easy changes. Adding content, functionality, or other complexity in the short term is easy, but in the long term can cause your site to sink under its own weight.
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