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How you can focus

Of course every situation is unique (which is why we consult!), but here are some general ways to better focus your web presence.

Making day-to-day changes?

Every change and potential change can either take you toward or away from focus. These changes that happen every day cause problems if not handled effectively:

See How To’s about three aspects of digital product management: 
  1. Product thinking
  2. Getting the bones right
  3. Ongoing change
These are also the chapters in the book Website Product Management: Keeping focused during change ($24).
542f38bfb062e2575bb0c1b8_request-treatment-full-at-220.jpgGet the free one page flowchart

Making big changes?

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There are the five steps of redesigns, migrations, and rollouts:
  1. Vision
  2. Plan
  3. Pilot
  4. Implement
  5. Maintain
These are also the chapters in Website Migration Handbook v2 ($65). 
544ffc838b3513200d041fa6_WebsiteMigrationHandbookv2-COVER-17Jan2012.jpgBuy Website Migration Handbook v2 ($65)

Contact David Hobbs Consulting | info@davidhobbsconsulting.com | @jdavidhobbs | 1-202-470-0809 |  Washington, D.C.